Pet safety.
Not always a subscription.
Three smart pet products. Three very different commitments. Here's what you'll actually pay to live with each one over five years.
Five years from now.
Here's where you'll be.
Crumb based on Premium subscription starting at $6.95/month. Fi based on 1-year prepaid plan ($189/year) plus one-time $20 activation fee. Pricing accurate as of May 2026; verify current rates on competitor sites.
Three products. One actual choice.
Different categories, very different commitments.
A lot of pet parents think every smart tag is a GPS tracker. They're not. Here's what each one actually does — and what each one actually costs to live with.
What you actually get for $39.95.
Once. Forever.
One scan, full picture
Anyone with a smartphone can scan your pet's tag and instantly see your contact info, your pet's health needs, and emergency details.
Document Hub
Vet records, medications, grooming notes, vaccination history — everything in one place. Update anytime, anywhere.
24/7 Virtual Vet
Access to TelaTails licensed vets and certified trainers. First 30 days free with every Tailr tag.
Lifetime app access
No subscription. No upgrade fee. No 'premium tier.' Buy the tag once, use the app forever.
Never charges (a battery or you)
No charging cable, no base station, no monthly bill. The tag works the day you put it on and every day after.
2025 Pet Innovation Award
Recognized as the Tag Innovation of the Year — chosen for solving a real problem, not adding more recurring fees.
The fine print, in plain English.
No surprises. No subscription traps.
Different business model, not different quality. Crumb and Fi are subscription companies — they need recurring revenue. Tailr sells you a premium product once and gives you lifetime access to the app. We make our margin on the tag, not on a monthly bill that never ends.
Tailr doesn't do real-time GPS — that's Fi's category. But most pet recoveries don't actually involve tracking your pet down with a map. They happen when someone finds your pet and contacts you. Tailr makes that contact instant: one scan, your phone gets a text with the exact location of the scan. Tailr has no battery to die, no monthly fee, and no cellular service built into the tag — it's a physical product that just works. GPS collars need to stay charged AND connected to LTE coverage to transmit your pet's location — if the battery's dead or you're in a dead zone, the tracker is useless. A Tailr tag works the same day you put it on and every day after.
Your pet's profile lives in the app — replacing the physical tag doesn't mean rebuilding their records. We offer affordable replacement tags, and your data stays exactly where it was.
There's nothing to stop paying. $39.95 is the full price. No monthly fee, no annual renewal, no 'premium' upsell. The tag and the app keep working as long as you have them.
Yes. Our slide-on tags are designed to fit standard cat collars — low profile, silent, no jingle. The same app, the same lifetime access.
What pet parents are saying
We never used pet tags until we discovered Tailr. We keep ours hooked onto Pika's harness and cannot imagine traveling without it.
The choice is actually pretty simple.
$39.95. Once. Forever.
Get Your Tailr TagFree shipping. 30-day satisfaction guarantee. No subscription, ever.
